NORTHERN MICHIGAN – Yamaha Motor Co., Ltd. today announces plans for an eventual withdrawal of the snowmobile business. The Company plans to end sales of snowmobiles in North America through the 2025 model year.
In 1968, Yamaha released its first snowmobile, the SL350. Over the past 55 years, Yamaha developed snowmobiles for sports, leisure, and business use as a means of transportation mainly in snowy areas in North America and Europe. Yamaha has concluded it will be difficult to continue a sustainable business in the snowmobile market.
Going forward, Yamaha will concentrate management resources on current business activities and new growth markets.
Yamaha will ensure parts availability, service, and related customer satisfaction now and after the snowmobile final production run occurs.
Production of the recently introduced 2024 models is underway and scheduled for fall delivery.
