GAYLORD —Social media, email, video, crowdsourcing, content marketing. On Sept. 23, 9 a.m. to noon at the University Center-Gaylord, a workshop will explore these digital marketing tools and how they can be used by nonprofits for fundraising, event promotion or telling their stories. Digital Marketing Specialist Joey DiFranco will lead this 3-hour workshop featuring handson learning with takeaways for every experience level.
This workshop is designed for nonprofits who want to make a greater impact with their marketing. There will be an exercises on Social Media, Email, Video, Crowdsourcing and Content Marketing. Participants will be encouraged to share real world goals and scenarios they may have in order to bring context to the exercises and, upon completion, will be able to re-frame marketing campaigns around an emotional goal, understand the “tools in the toolkit,” look at their marketing from a fresh perspective and understand they are not alone in their efforts.
Participants will cover core fundamentals through a nonprofit lens, crafting personas, using internal resources, leveraging external connections, the “why” of their mission, channels for execution, credibility through storytelling, and ‘when why how’ to get their message out. After the fundamentals are laid out, ideas will be implemented with brief exercises around Social Media (content, goals, how and when), Email (strategy and automation), Video (we’ll be shooting one), Crowdsourcing and Content Marketing.
This is an interactive workshop and real world/participant examples will be used as often as possible. Participants will be encouraged to share organizational goals and scenarios to help bring context to the exercises.
By the time the course is complete, participants will be able to re-frame marketing campaigns around an emotional goal, understand the “tools in the toolkit,” look at their marketing from a fresh perspective, understand they are not alone in their efforts, and craft an email, make a post and/or shoot a video.
Register for this workshop by Sept. 19 at huronpines.org/events. Cost is $25 per person.