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MyMichigan names new COO

MIDLAND – Bryan Cross, Pharm.D., FACHE, has been named chief operating officer for MyMichigan Health, replacing Greg Rogers, who is now serving as president and CEO of the health system.

“MyMichigan’s 75 plus year history and leaders have built a truly amazing organization,” said Rogers. “Although the coming health care trends and technology changes can be daunting, our culture is patient-centered, collaborative, strong and resilient; and I am confident that in the role of chief operating officer, Bryan is well-qualified to lead us into the future. Bryan has been instrumental in many accomplishments over the years, one of which was strong leadership through COVID-19.”

With more than 30 years of experience in health care, Cross began his career with MyMichigan as a paramedic supervisor. After earning a Doctor of Pharmacy degree, he transitioned to the manager of pharmacy, then spent 13 years as the corporate director of pharmacy, receiving the prestigious MidMichigan Health Chairman’s Award in 2006. Cross has also served as the health system vice president of professional services where he has been instrumental in the strategic planning and coordinating of the COVID-19 response initiatives and vaccination program. Most recently, he has served as the president of MyMichigan Medical Center Midland since March 2021. Cross also holds a master’s degree in business administration. 

“Our health system has endured a very challenging period over the past two years with multiple waves of the COVID-19 pandemic, unprecedented demand for services and significant staffing shortages across multiple clinical disciplines,” said Cross. “The strength of the organization is apparent as we have continued to provide excellent care to our patients as we successfully navigate these challenges. Looking forward, MyMichigan Health has a bold vision of health care leadership in the state of Michigan. We will be leaders in innovation, rural health care delivery, clinical outcomes, growth, community engagement and sustainability and I look forward to being a part in accomplishing this vision.”

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